Branding

Branding for the Biscuit Cabin

I was allowed to be as creative as possible with this brand and I’m proud to say that I came up with all branding materials. Branding items included the logo, colors, fonts, menu design, signs, social media templates, and the overall “feel” of the brand. A fun fact, I even helped come up with (and product test) some of the menu items in the process!

Business Logo

Drive Thru menu panel (original design)

Custom Yard Signs

Drive Thru menu panel (updated design)

Gift Cards

Printed menu panel

Branding for Rick’s Barbecue

When I first started at Rick’s Barbecue in 2017, there were multiple versions of the logo being used, a variety of colors, and nothing regarding the brand had a uniform look. My main goal after joining of the company was to change all of that and create brand consistency, which is key for any brand that wants to be recognized by the public. Since this task was more of a personal preference, I worked closely with the owners to create a brand image they related to and loved. Below are a examples of the final branding image and a few before and after photos of designs I created.

Old menu (top) vs the one I designed to better fit the brand (bottom)

Menu design

Banners to showcase the brand

Billboard design for holiday season